by Jon Rappoport
The author of three explosive collections,
FROM THE MATRIX,
POWER OUTSIDE THE MATRIX.
was a candidate for a US Congressional seat in the 29th
District of California. He maintains a consulting
practice for private clients, the purpose of which is
the expansion of personal creative power.
Nominated for a Pulitzer Prize, he has worked as an
investigative reporter for 30 years, writing articles on
politics, medicine, and health for CBS Healthwatch, LA
Weekly, Spin Magazine, Stern, and other newspapers and
magazines in the US and Europe.
has delivered lectures and seminars on global politics,
health, logic, and creative power to audiences
around the world.
As I indicated in
a recent article, the B-team, or
even the C-team, is now heading up the national evening news in
These anchors' faces and
Holt) are not even faint
reminders of the so-called Golden Age, when father figures like
Cronkite and Reasoner fed official truth into the brains
The new C-team is vague
gloss from a paint job on a used car. This is an ominous sign for
the news bosses in the upstairs suites. They can't find adequate
What happened? Many things - among them, the father figures left the
They decided to sell real
estate or take corporate work in PR. They saw the handwriting on the
wall: the networks were fostering a youth movement, seeking younger
and prettier talent.
Why? Because Madison
Avenue was convinced the younger viewer demographic was the
important one, in terms of consumer buying power.
Therefore, on-air news
faces had to be younger as well. This sounded right, but it
overlooked one vital fact. The young news anchors couldn't pull off
the appropriate level of mind control. They were merely bland
Friendly, nice, literate
to the point of being able read copy. (Lester Holt at NBC is a bit
older, but he comes across as a corpse someone dug up at a cemetery
for a role in a Frankenstein remake.)
There is another gross miscalculation. The commercials, between news
segments, are overwhelmingly pharmaceutical. Those drugs aren't
intended for the youth demographic.
They're for the
middle-aged and the seniors, who want to toxify themselves for the
rest of their lives.
So the commercials are playing to the older crowd, while the faces
of the news are supposedly attracting younger viewers. It's a mess.
The news execs and programmers really have no idea what they're
They're basically hoping their game somehow lasts until they can
Terrified by "visionary"
Ted Turner, who started
CNN as a 24/7 cable news outlet in
1980, NBC decided they had to spin off their own cable news channel.
This move, on its own, splintered the unitary hypnotic effect of
having one anchor deliver one version of the news to one audience.
Suddenly, there were
several hypnotists on stage, all talking at once. It was a disaster
in the making.
Then you had the various financial news channels, and FOX,
and the sports channels, and the weather channel, and Bloomberg, and
C-SPAN, etc. Plus all the local news outlets.
This fragmentation began to erode the programmed mind of the viewer.
If, hoping to retreat to
an earlier time, he sought out one face and one voice and one great
father figure on ANY of these channels, he came up empty. The
archetype was gone.
In a pinch, a viewer on the political right might opt for
Bill O'Reilly, and a viewer on
the Globalist left might choose
Charlie Rose. But they're both
out of the picture now.
Enter, from stage left, the goo-goo behemoth, the
CIA-connected Facebook, which,
amidst building a tower of likes for infantile posts, is trying to
convince its adherents that it IS the Internet and a source of
tailored news that is sufficient unto the day. Unanchored news. No
single voice or face.
Big media, in all its forms, has
lost the mind control war. It has lost it from inside itself. Into
the vacuum have swept the million voices of independent media.
I've written about that
revolution at length, and won't recap it here. Instead, consider the
Youth Phenomenon. You could peg it at the Beatles' US invasion of
Why? Because that was the moment when children began to be
entertained by other children.
Add in the drugs, and other factors, and you had the groundswell of
the 1960s. Stay young forever. Never grow up. Adults are dull dolts.
These children eventually became parents, and their children became
parents… and you have the whole generation-to-generation, societal,
"I want to be young.
I want to be happy forever."
How do you sell these
people the news? You put a nice face on it. And you lose the
You still have all the lies and cover-ups and
diversions and omissions… but the trance element at the
core grows weaker over time. Like the snowfall from a great
blizzard, the aftermath shows patches of snow disappearing, piece by
This is happening, and the news titans can do nothing to
It's a long-term trend, and it's called good news...