by Jon Rappoport
October 31, 2016
I begin this piece with three quotes from my work-in-progress,
a media metaphysics.
Its basic principle states that
nothing exists until it becomes information.
Now we have a new twist:
information only becomes real
when it reaches a mind already attuned to it.
In other words, the tree falling in
the forest makes a sound only if a user/consumer who wants a
tree to fall receives video and audio of the event…"
"Information can be dressed up a thousand different ways. But it
tends to have an 'elastic' quality. By that I mean you
eventually get to see the person who dressed it up.
That's a problem for chronic
liars who inhabit the press. They expose
themselves, even though they don't want to. It takes a
surprisingly small push to expose the whole operation. This is
happening now, right in front of our eyes."
"The basis of big media is theater.
News is theater. Its directors and
producers think they're doing a first-rate job.
But they're sadly mistaken. Gaps and
obfuscations are growing larger. The outright non-sequiturs and
gibberish are becoming more apparent. The audience is wising up
to the farce. Who are these fools who direct the news?
They're simply people who want to
sell their souls and have found an elite buyer. But that
transaction doesn't contain any guarantees about shelf life.
Mainstream news is decaying, and the
expiration date is approaching. Like civilizations, the petty
princes of information rise and fall…"
Globalized media. It's nice plan...
Let's examine it.
The new technocratic media is based on profiling users. There
is no impactful news unless each member of the audience is
surveilled and analyzed on the basis of what he already likes and
Shocking? It's to be expected.
How else would technocrats parlay the
untold hours they've spent sizing up their consumers/users?
Several years ago, I
"Tech blather has already begun,
since Jeff Bezos, CEO of Amazon, bought the Washington Post at a
fire sale. Jeff Genius will invent new ways to transmit the news
to 'people on the go' and make the Post a smashing success.
Mobile devices. Multiple platforms.
Digital taking over from print. Ads customized to fit readers'
interests (profiling). News stories customized to fit readers'
interests (more profiling)."
In other words, non-news...
If you thought media were irrelevant and
deceptive before, you haven't seen anything. The "new news" will
create millions of virtual bubbles in which profiled users can float
contentedly, under the cozy cottage roofs of their favorite little
The tech giant Apple has waded into this territory with an app that
will deliver news to users.
"Apple News, part of the upcoming
iOS 9 operating system, aims to be the primary news source for
users of the iPhone and iPad… Apple says its news app 'follows
over a million topics and pulls relevant stories based on your
Joshua Benton of the Nieman
Journalism Lab said the app will be important because 'through
the awesome power of default, Apple distribution puts it in an
entirely other league.
This [news] app will be on hundreds
of millions of devices within 24 hours of its debut'."
Profiling their users down to their
toenails, Apple will present them with virtual bubbles of news
they want to see and read.
Not just one overall presentation for
all; no, different "news outlets" for Apple's audiences.
This introduces a whole new layer of mind control.
"You're an Obama fan? Here are
stories confirming your belief in the Prophet."
"You want neo-con on the rocks with a conservative Republican
twist? Here's some war footage that'll warm your heart."
"Do you believe 'government gridlock' is our biggest concern?
Congress can't get anything done? We've got headlines for that
from here to the moon."
"Tuned into celeb gossip? Here's your world in three minutes."
convince users, one day at a time,
that what they already believe is important IS the news of the
It's Decentralized Centralization...
One media giant carving its global
audience up into little pieces and delivering them a whole host of
different algorithmically appropriate lies and fluff and no-context
And for "fringe users?"
"You're doubtful about GMOs? Well,
look at what Whole Foods is planning for their healthier produce
section. Cheer up..."
Nothing about Maui voters declaring a
temporary ban on devastatingly toxic Monsanto/Dow experiments or the
dangers of Roundup.
anti-vaccine? Sorry, you don't
count. You're not a recognized demographic. But here's a piece
about a little unvaccinated boy who was involved in car crash on
Does this sound like science fiction? It
It's the mainstream look of the
near-future. Search engines are already "personalizing" your
inquiries. US ABC national news is climbing in the ratings because
it's giving viewers "lighter stories," and spending less time on
thorny issues like the Middle East.
The mainstream news business is desperately looking for audience;
and treating every "user" as a profiled social-construct-bundle of
superficial preferences is their answer.
"Mr. X, we've studied the little
virtual bubble you live in, and now we can sell you your own
special brand of truth."
"Hello, audience. We're going to pitch you on becoming
full-fledged obsessed consumers, as if there is no other worthy
goal in life - and then we're going to profile you from top to
bottom, to find out exactly what kind of obsessed consumer you
are, so we can hit you and trigger you with information that
uniquely stimulates your adrenal glands…"
The one-two punch...
Any actual event occurring in the world will be pre-digested by
robot media editors and profilers, and then split up into variously
programmed bits of information for different audiences.
Who cares what really happened?
In the new world, there is no
'what really happened'. That's a gross misnomer. A faulty idea. A
metaphysical error. No, there is only a multi-forked media tongue
that simultaneously spits out a dozen or a hundred variations of the
same event… because different viewers want and expect different
1984, Orwell's Big
Brother was issuing a single voice into the homes of the
population. That was old-school. That was primitive technology. That
was achieving unity by hammering unity into people's skulls.
This, now, is the frontier
of 'unity' through diversity.
"We want to make all of you into
androids, through basic PR and propaganda and a pathetic excuse
for education. However, we recognize you'll become different
varieties of androids, and we'll serve that outcome with
Trust us. We care about what you
"Wow, did you see the
coverage of the border war in Chula Vista?"
"War? They had a fantastic
exhibit of drones down there. At least a hundred different
types. And then I watched an old WW2 movie about aerial
"Chula Vista? They had a great
food show. This woman made a lemon pie. I could practically
"That wasn't a border war. It
was a drill. And then afterwards, these cops gave a
demonstration of all their gear. Vests, shields,
communication devices, flash-bangs, auto rifles with
silencers, batons. I watch drills all over the country. Love
"Chula Vista? The only thing I
saw on the news was 'sunny and mild' this week. I watch all
the weather channels. I love them."
BUT when a Big One comes along,
the 2016 national election in the US,
the separate tunes come together and ring as one.
Then the overriding need to extend
Globalism's goals (in the person of
Hillary Clinton) blot out every
other priority. Then the major media twist whatever they need to
twist. Then it's the same bubble for everyone.
One problem, though. Major media have been lanced thousands of times
by alt news (alternative news) sites, and by Wikileaks and
Project Veritas. This attack has exposed the truth and the Clinton
And alt news reflects the growing interest of the public in
what's actually happening on many fronts.
The technocratic plan for the news is failing.
It was a nice plan, but… It's turning out to be a dud.
Alt media are forcing public awareness of one giant scandal
…on and on and on...
The result? Major media are being backed into a corner, where they
must defend lies and build monolithic lies for
EVERYONE all the time. The idea of creating separate news for each
profiled user is collapsing.
Major media are playing defense against the rest of the world.
It's quite a party. And it has no expiration date...
A final note:
Trump, Wikileaks, Project Veritas,
Drudge, and many alt news sites created a perfect storm in 2016,
raining down on major media. It was and is unprecedented.
The mainstream press has been
exposed down to its roots, as never before.
The lying, the collusion, the
arrogant sense of entitlement, the desperation, the corruption -
it's all there to see, for anyone who has eyes and a few working
Expect more to come, regardless of
the outcome of the election.
The train has really left the