by Chris Veritas
January 05, 2016
Mediapharmaphilia is a neologism this journalist has invented
to describe the complex relationship that exists between
the Television user and his drug of
A dependency which leaves the poor
addict dazzled and bedraggled, subjected to spectacle; and above
all else, beholden to the Dealer for future installments of
Like the erstwhile Media Sensation
Patty Hearst, America has fallen in love with its captors, and
seems to have come to expect the shock and awe and fear and
trembling as a matter of course; except that it's not so much #ISIS
that's delivering it.
Wolf Shepherd and
Blitzer O'reilly, our
anchors in the restless sea of infinite (in)formation.
In the deep subconscious, which reassembles the dialectically
opposed Network mirage, Wolf/Shepherd becomes both the guiding
friend and the stern accuser, two voices that blend into one as the
same source both defends and attacks Americans.
This dissonance I assert is designed to bypass and cripple the
conscious mind, and the dirty little secret is this: we LOVE it. We
are ALL Patty Hearst.
Yes, on some level we know all this, but we still won't stop
We stand by our Programming, and on any
given day you might hear statements like these in defense of it:
"You can't trust the MTV, but you
can trust Wolf Shepherd"
"I hate Barack Obama but, shh, let's
hear what he has to say about Syria"
"I'm terrified of ISEL™!,
let's watch more San Bernardino coverage, post haste!".
It's all about trust.
The public's potential distrust gets
negated by a seemingly trustworthy alternative, in a neat shell game
that keeps the Dark Forces just out of view, makes what's "cool"
"hot", and being "down" with "what's up" a thing that's equal to
your "level best"; unless of course things "go sideways".
Hey, Dark Forces,
1984 was not supposed to be an
instruction manual [you Vampires].
But I digress.
As I speak the Telecaptors are, well, everywhere! They're in the
McRonald's, at your doctor's office, your friendly neighborhood
watering hole, and even at the café where I'm writing this article.
It's just expected nowadays.
The TV is a comforting presence
that brings nostalgia with it. ("Know what I mean, Vern?")
It's the psychological crutch
that fills the void of silence.
It's the Pavlovian bell that
chimes to remind you of rendezvous with "Friends" (Sing it
with me, N.B.C).
Speaking of friends, it's the
new friend that's replaced intimacy, reading, and reasoned
It's the wheel of discourse and
supplier of water cooler punchlines; norms, fashions, and
It's the subtle driving force
It's the fear that seeks
nightmares, and the focus that blots out the external world.
It's an all-things-to-all-people
reality machine and world-view supplier. (Wow, no wonder
Allen Watt thinks it's weaponized).
In the movie "Gladiator", Russell
Crowe's character, Maximus, pacing inside the bloody arena, shouts
to the Romanized spectators,
"Are you not entertained?".
We have all been Romanized and
brutalized by the Media's terrortainment.
This united front would like us to
accept as natural the presentation of Infinite Fear, interspersed
with egregious "Two and a Half Men" episodes, and/or the latest
BieberCyrusaur clone, purportedly "singing songs", and doing
something that used to be called "dance". (But none of this is
Just where did the Beautiful and the Good disappear to, anyway? I
lay this squarely at the feet of the
Dark Powers That Be.
Apparently Melody, Peace, and Harmony
are not high priorities for them; and withdrawing these things
without explanation, the gas lighting Media offers what's left to
the willing captive, and Mediapharmaphilia ensues.
Brutalized, nadirized, and Wolf Shepherdized, the wary [yet
trusting] American [captive] audience has fallen hard for its
Sometimes he wears a serious face, and
sometimes a smirk of ironic detachment, but in all times and places
he reminds of this poem which precedes the sad parable of the "Great
"Then wear the gold hat if that
will move her;
If you can bounce high, bounce for her too,
Till she cry 'lover, gold-hatted, high-bouncing lover,
I must have you!'."