by James Corbett
May 20, 2015
...even if Google does
launch such a system,
it is doomed to failure.
The Internet is one of the
last, best bastions
of the free market in action
that we have
in our stultified, regulated,
Do you want the good news first or the bad news?
Alright, here's the bad news:
Google is about to start ranking
sites according to their conformity with mainstream opinion.
Or at least that's what the headlines
would have you believe.
The usual sources in the controlled corporate media are telling you
that this is a good thing and that only "Anti-science advocates are
freaking out about Google truth rankings," but if that seems like a
remarkably blasť attitude to take when facing the prospect of a
1984-like reality where the
modern-age Ministry of Truth (Google)
is going to determine the "truth" of controversial subjects and rank
search results accordingly, then keep in mind that such articles are
written by the likes of Joanna Rothkopf, daughter of
mini-Kissinger and author of "Superclass," David Rothkopf.
New Scientist - the website that broke the story with their article
"Google wants to rank websites based on facts not links" - also
framed the story, predictably enough, as "science" versus
"anti-science," starting their article by lamenting the fact that,
"Anti-vaccination websites make the
front page of Google, and fact-free 'news' stories spread like
The article rejoices in the fact that
the good chaps at Google have come up with a bulletproof answer to
"rank websites according to their
The slightly good news is that,
ironically enough, the New Scientist article seems to be a perfect
example of a fact-free story spreading around the Internet like
While the story does link to a research
paper from a Google research team (Knowledge-Based
Trust - Estimating the Trustworthiness of Web Sources) that outlines a "novel multi-layer
probabilistic model" for assigning a "trustworthiness score" to web
pages, it neglects to mention that the idea is still very much a
theoretical work-in-progress at the moment and is nowhere near ready
to be launched.
If you have a fetish for multivariate
equations, dynamically selected granularity, and line graphs
comparing calibration curves for various data analysis methods, have
For the rest of us who are not fluent in
boffin-speak, the gist of it is this:
First, a page is harvested for its
"knowledge triples." These are connected triplets of information
consisting of a subject, predicate and object.
The paper itself helpfully provides
the example: Obama - Nationality - USA.
A "false value" (again according to
the paper itself) would be Obama - Nationality - Kenya. These
knowledge triples are assessed for their (Google-determined)
accuracy and the page is assigned a KBT (Knowledge-Based Trust)
score, which Google could use in place of (or perhaps in some
combination with) the traditional PageRank score to determine
how high in the search results the web page should place.
The paper uses a list of 15 gossip websites to demonstrate that
using this method, sites with disputed and often incorrect
information (gossip sites) might rank high in traditional search
results, which are weighted toward popularity, but low in the
But even the paper itself admits
there's a long way to go before this KBT method would be usable
by Google to rank billions of web pages.
This is good news for those alt media websites (and their
readers) who realize that they are the ones directly in the
crosshairs of this technology. Given that Google is nothing
other than an American intelligence adjunct (and has
been since its inception), would we expect anything resembling a
fair assessment of the "truthfulness" surrounding the most
politically controversial subjects of our time?
The Federal Reserve is a private
cartel created by the banksters for the
express purpose of manipulating the money supply and
controlling the economy? CONSPIRACY THEORY! No Google
Governments always and
throughout history use
false flag terrorism in
order to justify their wars of aggression? SLANDER! Do
not pass go, do not collect $200, go directly to the
bottom of the search results!
Google and every other major
Silicon Valley firm is in bed with the DOD and/or
the CIA and/or
the NSA? BLASPHEMY! You
have been excommunicated from the church of Google.
You get the idea...
But here's the really good news: even if Google does launch such a
system, it is doomed to failure.
The Internet is one of the last, best
bastions of the free market in action that we have in our
stultified, regulated, controlled, manipulated economy. Google's
popularity did not come about because government goons pointed a gun
at everyone's head and forced them to use it.
They didn't even create a licensing
system for operating search engines, a favorite government trick for
keeping genuine competition out of the market.
It became popular because it was a
million times more useful than AskJeeves or Yahoo! or any of the
other outdated, clunky, dysfunctional search "portals" that
dominated the web in the late 1990s.
Granted, the power of Google's
PageRank may have come directly from the NSA's own engineers, as
some have speculated, but the fact remains: people use it because
they can find what they want quickly and easily with minimal fuss.
At that point at which Google stops being useful for its intended
purpose (helping people to look for information), people will start
to look for alternatives.
And alternatives do exist:
Ixquick.com is a
privacy-protecting search engine that returns results drawn
from a wide range of other search engines.
DuckDuckGo is another
popular alternative search engine focusing on privacy
protection that uses a number of innovative tools to make
searching quicker and easier.
SigTruth is an "Alternative
Media Search Engine for Liberty Minded People" that uses
Google's own custom search abilities against itself by
returning only alt media website results on various topics.
And even the news that Google might at
some point start using its "truthiness" score to downgrade the alt
media has spurred others in the alt media (like Mike Adams)
to announce the
creation of their own search engines.
This is how the free market of ideas is meant to work, and if and
when Google starts returning sanitized propaganda, those who are
uninterested in sanitized propaganda will vote with their feet
But here's the best news of all: what this urge to categorize sites
by "truthfulness" (and all of the back-slapping, high-fiving
articles about this news from the dying establishment mouthpiece
media) really shows is just how desperate the would-be
gatekeepers are becoming in their fight to put the alt
media genie back in the bottle.
And even better yet, this is by no means
the first sign that the gatekeepers are losing their war to keep the
people in the dark on the topics that matter.
In 2008, arch-globalist
Zbigniew Brzezinski started
lamenting how, for the first time in human history,
"all of humanity is politically
activated, politically conscious and politically interactive."
This, as he stressed in speeches and
articles at the time, means that it is no longer possible to
dominate people in the same ways that they have been dominated for
Hillary Clinton admitted that
the US was losing the information war to alternative media outlets
of all stripes.
In 2013, PopularScience.com had to turn off comments on all of their
articles because, they said, a,
"decades-long war on expertise has
eroded the popular consensus on a wide variety of scientifically
validated topics" like catastrophic manmade climate change.
And poll after poll after poll in year
after year after year continues to chart the decline of the dinosaur
print/radio/tv media and the rise
the Internet as a source of daily
news and information for the majority of the public.
Yes, there are dark skies and reasons to be concerned about what's
coming in the inevitable digital clampdown. But there are bright
spots as well, and these deserve to be noted, highlighted and
After all, the people have had a taste
for real information and now more people than ever before see
through the increasingly clumsy propaganda of the establishment.
And that makes the propaganda increasingly useless for setting the
The Internet revolution toothpaste is out of the bottle, and it's
going to be one heck of a job getting it back in.
And that's good news...