
	by Stephen C. Webster
	February 18, 2011
	
	from
	
	RawStory Website
	
	 
	
	These days, with 
	
	Facebook and Twitter and social 
	media galore, it can be increasingly hard to tell who your "friends" are.
	
	But after this, Internet users would be well advised to ask another question 
	entirely: 
	
		
		Are my "friends" even real people?
	
	
	In the continuing saga of data security firm 
	
	HBGary, a new caveat has come to light: 
	
		
		not only did they plot to help destroy 
		secrets outlet 
		WikiLeaks and discredit progressive bloggers, they also 
		crafted detailed proposals for software that manages online "personas," 
		allowing a single human to assume the identities of as many fake people 
		as they'd like.
	
	
	The revelation was among those contained in the 
	company's emails, which were dumped onto bittorrent networks after hackers 
	with cyber protest group "Anonymous" broke into their systems.
	
	In another document unearthed by "Anonymous," one of HBGary's employees also 
	mentioned gaming geolocation services to make it appear as though selected 
	fake persons were at actual events.
	
		
		"There are a variety of social media tricks 
		we can use to add a level of realness to all fictitious personas," it 
		said.
 
	
	
	 
	
	Government involvement
	
	Eerie as that may be, more perplexing, however, is a federal contract from 
	the 6th Contracting Squadron at MacDill Air Force Base, located 
	south of Tampa, Florida, that solicits providers of "persona management 
	software."
	
	While there are certainly legitimate applications for such software, such as 
	managing multiple "official" social media accounts from a single input, the 
	more nefarious potential is clear.
	
	Unfortunately, the Air Force's contract description doesn't help dispel 
	suspicions. As the text explains, the software would require licenses for 50 
	users with 10 personas each, for a total of 500. 
	
	 
	
	These personas would have 
	to be,
	
		
		"replete with background, history, 
		supporting details, and cyber presences that are technically, culturally 
		and geographically consistent."
	
	
	It continues, noting the need for secure virtual 
	private networks that randomize the operator's Internet protocol (IP) 
	address, making it impossible to detect that it's a single person 
	orchestrating all these posts. 
	
	 
	
	Another entry calls for static IP address 
	management for each persona, making it appear as though each fake person was 
	consistently accessing from the same computer each time.
	
	The contract also sought methods to anonymously establish virtual private 
	servers with private hosting firms in specific geographic locations. This 
	would allow that server's "geosite" to be integrated with their social media 
	profiles, effectively gaming geolocation services.
	
	The Air Force added that the "place of performance" for the contract would 
	be at MacDill Air Force Base, along with Kabul, Afghanistan and Baghdad. The 
	contract was offered on June 22, 2010.
	
	It was not clear exactly what the Air Force was doing with this software, or 
	even if it had been procured.
 
	
	 
	
	
	Manufacturing consent
	
	Though many questions remain about how the military would apply such 
	technology, the reasonable fear should be perfectly clear. 
	
	 
	
	"Persona management software" can be used to 
	manipulate public opinion on key information, such as news reports. An 
	unlimited number of virtual "people" could be marshaled by only a few real 
	individuals, empowering them to create the illusion of consensus.
	
	You could call it a virtual flash mob, or a digital "Brooks Brothers Riot," 
	so to speak: compelling, but not nearly as spontaneous as it appears.
	
	That's precisely what got DailyKos blogger Happy Rockefeller in a snit: the 
	potential for military-run armies of fake people manipulating and, in some 
	cases, even manufacturing the appearance of public opinion.
	
		
		"I don't know about you, but it matters to 
		me what fellow progressives think," the blogger wrote. 
		
		 
		
		"I consider all 
		views. And if there appears to be a consensus that some reporter isn't 
		credible, for example, or some candidate for congress in another state 
		can't be trusted, I won't base my entire judgment on it, but it carries 
		some weight.
		
		"That's me. I believe there are many people though who will base their 
		judgment on rumors and mob attacks. And for those people, a fake mob can 
		be really effective."
	
	
	It was Rockefeller who was first to highlight 
	the Air Force's "persona" contract, which was 
	
	available on a public website.
	
	A call to MacDill Air Force Base, requesting an explanation of the contract 
	and what this software might be used for, was answered by a public affairs 
	officer who promised a call-back. 
	
	 
	
	No reply was received at time of this 
	story's publication.
	
	Other e-mails circulated by HBGary's CEO illuminate highly personal data 
	about critics of the US Chamber of Commerce, including detailed information 
	about their spouses and children, as well as their locations and 
	professional links. The firm, it was revealed, was just one part of a group 
	called "Team Themis," tasked by the Chamber to come up with strategies for 
	responding to progressive bloggers and others.
	
	"Team Themis" also included a proposal to use malware hacks against 
	progressive organizations, and the submission of fake documents in an effort 
	to discredit established groups.
	
	HBGary was also behind a plot by Bank of America to destroy WikiLeaks' 
	technology platform, other emails revealed. The company was humiliated by 
	members of "Anonymous" after CEO 
	Aaron Barr bragged that he'd "infiltrated" 
	the group.
	
	A request for comment emailed to HBGary did not receive a reply.
 
	
	 
	
	
	Update - HBGary 
	Federal among bidders
	
	A list of interested vendors responding to the Air Force contract for 
	"persona management software" included HBGary subsideary HBGary Federal, 
	further analysis of a government website has revealed.
	
	Other companies that offered their services included,