June 16, 2015
Have you ever wondered how a politician
disliked by most could fill a room with screaming supporters giving
the perception they have your local communities support?
Look no further than a company called
on Demand", a company who hires
multi-talented actors who are experts of improvisational
theatre to provide the illusion of support for a candidate.
Nothing draws a crowd, like
The company who has provided its
services for athletes, artists and fashion people has recently admitted to
providing services for both Republican and Democrat candidates.
CEO and founder Adam Swart
(above image) was emailed a
few questions about his services by activist Ian
The company owner was asked if his system is proven to
work in U.S. politics:
Swart claimed, he
has done work for,
"dozens of candidates in the US primarily but not
exclusively Republican. Mostly they are candidates who suffer
from lack of enthusiasm/turnout at rallies and in need of a
The candidates have been primarily
congressional/senate candidates. We've only worked with one
presidential candidate thus far."
So what other benefits could a company
of this magnitude offer?
Adam went on to express that
they could even go miles further with their expertise and can give a
sense of legitimacy for the candidate.
have found our approach has led to increased poll numbers and,
in many case made the margin of victory for a few reasons:
Photo-ops at rallies. Having
a diverse group of people (race/gender/age) around the
candidate is critical especially for those who are
constantly followed by reporters but even for those who
only get a couple pieces per day.
Enthusiastic crowds bring
more media attention and shift the narrative onto
grassroots supporters. Press always want to understand
why people support candidate x or candidate y. Giving
them great footage of enthusiastic supporters speaking
about their love for the candidate provides great
Gives a sense of legitimacy
for the candidate among their existing supporters. When
they see lots of enthusiastic folks at rallies, they
feel like they're backing the right horse.
Bolsters the candidates'
self-confidence. Some candidates knew about the paid
crowds and other times we have been hired by outside
organizations. In both cases, seeing more supporters
gave them the confidence to up their game on stage."
When the founder of Crowds on
Demand was asked,
"what reassurances do you offer that the crowd
does not leak the fact that they were paid to arrive?"
Swart responded in
an email that,
"We have all crowd members sign binding
non-disclosure agreements. Our crowd members work for us on a
regular basis and understand we value discretion given the
sensitive nature of the business.
The 'leak' issue has only happened on one
occasion over the past three years."
Adam Swart believes he is just making
fame into a business.
He touts that 10 of my guys are more
effective than a 100 bodies in a recent interview.
When asked if
his business is disingenuous or fake on the speaking
on wealth podcast, he responded that,
"what we do is get people to pay attention to
your event, to your product, no ones going to say they are going
to love it, but ordinarily there are many potentially talented
artists who we work with, talented fashion people, talented
So next time you go to a political rally
and see fans so undeniably in love with a candidate with no rational
reason, ask yourself is this person being paid to be here?
Are you supporting a fake politician?