Red
Red is a bold color choice that's been associated with
excitement, passion, danger, thrill, energy, and action.
You may notice that
some brands use red for their "call to action" buttons ("order
now," "shop now," etc.). This is because red is an intense color
that is able to provoke strong emotions which can encourage you
to buy things.
Personality traits of red:
Bold
Thrill-seeker
Adventure-lover
Can be a little impulsive
Can be perceived as intimidating
Orange
Orange is often representative of creativity, happiness,
freedom, success, and the balance that brings it all together.
Marketers may use
this color to draw your attention to a catchy heading or
important note on their website (many "alerts" are orange to
catch your eye) - but orange isn't nearly as bold and enticing
as red.
Personality traits of orange:
Fun and playful
energy that people admire
Social, perhaps an extrovert
You nurture things
Enjoys deep conversation
Cheerful
Loves to play the host at parties or events
In regards to productivity, you like to dive right into work
and get things done
Yellow
Happiness, positivity, and warm summer sun is what yellow
reminds us of.
Brands may use a
splash of yellow in their logo to make you feel happy when you
see their products. Many "free shipping" icons on websites may
be yellow to attract you to something that is cheerful and
positive.
Personality traits of yellow:
A positive spirit
Optimistic
Cheerful
Adventurous
Calming for those around them
Infectious smiles and happiness that spreads to each person
they encounter
Blue
Blue is stable, harmonious, peaceful, and trustworthy.
Brands who want to be
most well-known for their durability, strength, or reliability
will use blue in their logos.
Many popular computer
companies (Dell and HP) and websites (Facebook, Twitter, Vimeo)
are known for their predominately blue and white logos.
Personality traits of blue:
Dependable
Trustworthy
Gentle
Compassionate
Peaceful
Loyal
Strong
In regards to productivity, you like to strategize the best
way to handle a task and can adapt when obstacles arise
Green
Two of the things that make the world go 'round' are associated
with the color green:
nature and money.
Green can signify
growth, fertility, health, wealth, wellness, or generosity.
Green can also be associated with negative connotations such as
jealousy or envy.
Personality traits of green:
Practical
Down-to-earth
Loves to give advice
Loves to help others
Enjoys the outdoors and finds balance in life important
In regards to productivity, you like to analyze the
situation before diving in, you're a problem solver and you
can find inventive ways to think outside the box
Purple
Purple can be connected to royalty, power, privilege, wisdom,
and spirituality.
Purple can be
something of a frustrating color as well, as it can cause
feelings of frustration or be perceived as arrogant - this is
why websites and brands (Hallmark, Yahoo) will use a splash of
purple or mix purple with a warmer tone such as white.
Personality traits of purple:
Quick-witted
Craves own identity
Loves unique things and wants to stand out from the pack
Dances to the music no one else can hear
You thrive on creativity and inspiration strikes you
randomly, allowing you to tune out the world and focus on it
Pink
Pink is often associated with femininity, playfulness, and love,
but pink can also be perceived as a somewhat immature color.
You will notice a lot
of pink in a child's toy packaging or brands to signal playful,
whimsical fun. Other brands (Victoria Secret for example) have
signified the color to mean something cute, fun, playful and
sexy.
Personality traits of pink:
Fun
Playful
Maybe a little naive
You wear your heart on your sleeve and aren't afraid to
express your emotions
Love and family are important to you
White
White is often associated with purity - in Western cultures,
white is for weddings and hospitals, often signifying purity,
cleanliness, and order.
Brands will often add
a splash of white or use white to offset more intense colors
(such as red).
Personality traits of white:
Calm
Peaceful
Innocent
Perhaps a bit naive
You like things clean and orderly
You like the thought of a "fresh start" or a blank canvas
Black
Black can mean so many different things:
boldness,
uniqueness, mystery, intrigue, and power.
But it can also mean
unhappiness, darkness, sadness, pain, or grief. Black is
associated with death and mourning, but can also be associated
with strength, luxury, and intensity.
Personality traits of black:
Bold
Risk-taker
Perhaps a little impulsive at times
Serious (maybe a little too serious)
You're strong and command a sense of respect from your peers
You're trustworthy
Perhaps a little intimidating
