But do they have science on their side?
Mark Kelley takes a hard look at what's driving a movement that
is dramatically changing the way we eat.
A charismatic man who believes
genetically modified wheat is
a universal health threat, this film presents his
claims while questioning the lack of scientific evidence behind
Consumers have not taken his claims lightly - since
the beginning of the wheat-free craze companies including major
cereal manufacturers and commercial bakeries have felt a significant
negative impact on sales, with some businesses having to close
Schwartz is just one of the many subjects that argues there is no hard science to back his crusade against wheat. He claims the evidence Davis cites in his book is "cherry-picked" data that has been manipulated into seeming more compelling than it should be.
Similarly, diet expert Yoni Freedhoff likens Davis to an evangelical preacher, a showman who is full of promise but no substance.
Perhaps most damning is the fact that not a single
registered health organization - not even the Canadian Celiac
Association - support the elimination of wheat for anyone not
Health policy professor and author of
Is Gwyneth Paltrow Wrong About Everything?
Timothy Caulfield correlates the impact of celebrity
endorsement on fad diets with the popularity of wheat-free eating,
and indeed Davis has received much attention from major talk shows
and Hollywood figureheads.