by Marc Angelo Coppola
March 1, 2015
from Collective-Evolution Website




Marc Angelo Coppola
Having co-founded the Valhalla Movement Foundation - Marc is a character dedicated to having an impact.

Defining success in unconventional measures he has earned a living by applying the skills of entrepreneurship and marketing for a cause.

Marc is also the founder behind Superhero Academy - we strive to empower social entrepreneurs and sustainable business leaders to be bold - dynamic - engaging storytellers - aka everyday superheroes - that will change the world through their actions and the movements they help inspire.

Marc thirst for exploring and the pursuit of new ideas and ways to growing the sustainability movement into a mainstream lifestyle is unquenchable.






It should be no surprise that GMOs are a controversial topic, and that their usage is a heated, ongoing debate in our society.


Due to recent advancements in human communication, public discourse about current food production methods has become increasingly informed and vocal, leading to some very serious concerns being brought to the fore.

These valid and understandable worries have shaken the very foundation of the food industry, but corporations are still intent on using their seemingly endless supply of money to remain in control.

The only question is: will it work?







What Are Front Groups

In response to heightened criticism, the food industry has stepped up its public relation efforts to reassure everyone that our current food system is safe and healthy.


One tactic to sway public discourse is to pay third party agencies to produce biased media promoting their agenda. These agencies can confront certain topics head on, on behalf of large industry titans.

McDonalds, Coke (Coca-Cola) and Monsanto have millions of dollars invested in their public perception and would rather not tarnish their image by engaging in the mean-spirited approach many front groups utilize.


It is safer to pay someone and let them handle the dirty work.





What Are Some Of Their Tactics?

Fake GrassRoots

Pretending that they represent the "little guy" appealing to farmers, local business owners, and consumers. The goal is for them to appear as though they are on your side and they represent you.

Buying Science + Media

These front groups will pay for research and spokespeople to create content. They then pay to have this material placed on all forms of media, without disclosing the conflict of interest.


Discredit critics, often by mocking and name calling, and even with out-right denial. Their content will attack the opposition without any attempt to address to concerns that are being brought forward.


Distorting facts to create stories that affect our emotions. This content, otherwise known as propaganda, is used most heavily.



Coalition for Safe Affordable Food

Over the years, food and agriculture front groups have proliferated as public awareness grows and new health policies come into place.


In the past two months alone, an anti-GMO labeling group - Coalition for Safe Affordable Food - has decided to attack this issue head on. Armed with the power of social media, they intend to control the debate over food safety with their powerful content.

But its not working…






Join In The Fun

Many people are speaking out against this sneaky coalition, who have branded themselves as "safe" while outright denying any potential harmful elements in our current food system.


It seems that the coalition efforts will all be in vain; with each post they submit, they are hit with a wave of backlash in the comments section, which is just as visible as the post itself.


This encourages everyone who sees it to think consciously for a moment and consider both sides of the situation.

Which is why this is uplifting info.




Share this story with your friends and Join In The Fun

While you're on the coalition's social media pages, be sure to screenshot some of your favorite comments and share it here. Post your own, a friend's, or even a total stranger's.

Here are some other gems from the post above: