by Marc Angelo Coppola
March 1, 2015
Marc Angelo Coppola
Having co-founded the Valhalla Movement Foundation -
Marc is a character dedicated to having an impact.
Defining success in
unconventional measures he has earned a living by
applying the skills of entrepreneurship and marketing
for a cause.
Marc is also the
founder behind Superhero Academy - we strive to empower
social entrepreneurs and sustainable business leaders to
be bold - dynamic - engaging storytellers - aka everyday
superheroes - that will change the world through their
actions and the movements they help inspire.
Marc thirst for
exploring and the pursuit of new ideas and ways to
growing the sustainability movement into a mainstream
lifestyle is unquenchable.
It should be no surprise that
GMOs are a controversial topic, and
that their usage is a heated, ongoing debate in our society.
Due to recent advancements in human communication,
public discourse about current food production methods has become
increasingly informed and vocal, leading to some very serious
concerns being brought to the fore.
These valid and understandable worries have shaken the very
foundation of the food industry, but corporations are still intent
on using their seemingly endless supply of money to remain in
The only question is: will it work?
What Are Front Groups
In response to heightened criticism, the food industry has stepped
up its public relation efforts to reassure everyone that
our current food system is safe
One tactic to sway public discourse is to pay third
party agencies to produce biased media promoting their agenda. These
agencies can confront certain topics head on, on behalf of large
McDonalds, Coke (Coca-Cola)
Monsanto have millions of dollars
invested in their public perception and would rather not tarnish
their image by engaging in the mean-spirited approach many front
It is safer to pay someone and let them handle the
What Are Some Of Their Tactics?
Pretending that they represent the "little guy" appealing to
farmers, local business owners, and consumers. The goal is for
them to appear as though they are on your side and they
Buying Science + Media
These front groups will pay for research and spokespeople to
create content. They then pay to have this material placed on
all forms of media, without disclosing the conflict of interest.
Discredit critics, often by mocking and name calling, and even
with out-right denial. Their content will attack the opposition
without any attempt to address to concerns that are being
Distorting facts to create stories that affect our emotions.
This content, otherwise known as propaganda, is used most
Coalition for Safe
Over the years, food and agriculture front groups have proliferated
as public awareness grows and new health policies come into place.
In the past two months alone, an anti-GMO labeling
Coalition for Safe Affordable Food
- has decided to attack this issue head on. Armed with the power of
social media, they intend to control the debate over food safety
with their powerful content.
But its not working…
Join In The Fun
Many people are speaking out against this sneaky coalition, who have
branded themselves as "safe" while outright denying any potential
harmful elements in our current food system.
It seems that the coalition efforts will all be in
vain; with each post they submit, they are hit with a wave of
backlash in the comments section, which is just as visible as the
This encourages everyone who sees it to think
consciously for a moment and consider both sides of the situation.
Which is why this is uplifting info.
Share this story with your friends
and Join In The Fun
While you're on the coalition's social media pages, be sure to
screenshot some of your favorite comments and share it here. Post
your own, a friend's, or even a total stranger's.
Here are some other gems from the post above: