Video news releases, also 
						known as prepackaged news stories, are video segments 
						created or funded by private corporations or government 
						agencies to be indistinguishable from standard news 
						programs. 
						 
						
						When broadcast on the air 
						without disclosure of the stories' government origins, 
						they violate prohibitions on sponsorship disclosure.
						
						
						
						
						https://www.law.cornell.edu/wex/video_news_release