by James Hall
May 29, 2013
from BATR Website
The data mining technology that is integral to the Google AdWords experience is a power tool in creating an individual profile for anyone who surfs the web.
The amazing capacity to target specific ads to personal search topics, geographic locations and web history is the harbinger of a total recall on your personality. If the benefits of getting relevant advertisement that maximize sales opportunities were the only purpose of the process, the relatively benign intrusion of a materialistic message might be tolerable to most internet users.
However, the bull in the china shop is not merely in the business of making a commercial profit. Google is a wonder creation of the calculate surveillance society.
Research at Google acknowledges:
OK, so the dominant internet technology company is in business to harvest information on the inner recesses of each unique login. Should a cyber sleuth be concerned?
Well, according to the scholarly paper, The Google-NSA Alliance - Developing Cybersecurity Policy at Internet Speed by Stephanie A. DeVos:
PC World in the article, The Google-NSA Alliance - Questions and Answers lists the following concerns and would have you believe there is nothing ominous behind any alleged relationship.
If the nature of the relationship between Google and the National Security Agency is innocent, where is the transparency?
This item from Legal Times, DOJ Asks Court To Keep Secret Any Partnership Between Google, NSA, has a disturbing appearance.
Another concern comes from a report in Higher Thinking Primate.
Even if one accepts that, the NSA agreement preserves Google's stated policies on Americans' privacy, what will be the effect of the new CISPA legislation on the supposed firewall protecting your personal data history?
The technology behind the most successful search engine evolves as different objectives develop. Anyone conducting Google searches knows that changes to their algorithms have the net effect of filtering out results that once were routine.
The Electronic Frontier Foundation (EFF) has concerns about,
Many civil libertarians fear that the sordid political agenda of the NSA is influencing the business practices of Google to ban "undesirable" content from search queries.
Wire publishes a disturbing article, NSA Mimics Google, Pisses Off Senate.
Even more sinister is the description of NSA projects on How The NSA Used Google To Spy On Americans - Until The Internet Figured It Out.
The 634-page book, "Untangling The Web - A Guide to Internet Research", which is available for download and was published by the NSA’s Center for Digital Content, has an interesting chapter entitled "Google Hacking."
If you are still a skeptic, watch below video, "Google is an NSA tool DE-CLASSIFIED DOCUMENT:"
The lingering questions about the nature of the Google-NSA relationship, jeopardize business confidence in the use of their services and ad programs.
The persistent claims that Google data integration is coordinated with the NSA and that the Utah Data Center has linkage with the Google server network, gains traction when the government refuses public disclosure of the full historical relationship.
Once online, the data lives eternally.