by Madison Ruppert

June 19, 2012

from EndTheLie Website


The readers will likely in no way be surprised by the news that Facebook has purchased the facial recognition startup since Facebook has come under fire from European regulators for revealing a massive facial recognition database and been busted for spying on the text messages of smartphone users, showing a complete disregard for privacy.

If you continue to use Facebook in a state of ignorant bliss, hopefully this will help you wake up to the reality of what this internet giant is really up to.

A Facebook spokesperson put it, this acquisition seems purely logical and perfectly in line with their business model.

“People who use Facebook enjoy sharing photos and memories with their friends, and’s technology has helped to provide the best photo experience,” said the Facebook spokesperson to VentureBeat.


“This transaction simply brings a world-class team and a long-time technology vendor in house.”

It also greatly enhances their facial recognition capabilities which Facebook will also most likely be applying to all photos captured by the other company recently purchased by Facebook: Instagram.

The privacy issues inherent in Faceboook’s move to snatch up are so blatant and impossible to ignore that even InformationWeek has raised the issue in an article entitled, “Facebook Buys At What Privacy Cost?

The actual terms of the deal between Facebook and have yet to be disclosed to the public but the previous reports released on the subject have placed the purchase price somewhere in the neighborhood of $80-100 million.

The pending deal is expected to come to be closed at some point in the next few weeks., which is a relatively new company founded in and based out of Israel, boasts some of the most cutting-edge consumer facial recognition technology which can not only identify people but also guess the age of a person in the photo.

One of their products is a camera application for iOS (which runs on iPhones and iPads) called KLIK which uses’s facial recognition technology to automatically tag their Facebook friends in photographs.

Reuters reports that a third-party Facebook application tracking service called AppData has reported that KLIK boasts 40,000 monthly active Facebook users.

“We love building products, and like our friends at Facebook, we think that mobile is a critical part of people’s lives as they both create and consume content, and share content with their social graph,” said CEO Gil Hirsch.

“By working with Facebook directly, and joining their team, we’ll have more opportunities to build amazing products that will be employed by consumers - that’s all we’ve ever wanted to do,” he added.

Reuters also reports that Facebook has quickly acted in an attempt to improve their image after the somewhat failed public launch by making some well thought out purchases and hires.

Facebook recently purchased Karma, a mobile “gifting” application, as well as iOS developers Pieceable Software and there have also been reports of Facebook investigating acquiring Opera for their mobile browser.

While all of this might sound fine and dandy, I would encourage my readers to consider the privacy implications as well.










Facebook Buys

...At What Privacy Cost?
by Debra Donston-Miller

June 19, 2012

from InformationWeek Website's facial recognition technology will give Facebook users quicker and easier photo tagging abilities, but privacy concerns come along for the ride.

Tagging photos on Facebook may get easier now that the social networking company has purchased facial recognition company

According to TechCrunch, Facebook is paying between $55 million and $60 million, in a mix of cash and stock, for the like-named startup. (The acquisition price was originally thought to be $100 million.)


The acquisition lines up nicely - if not quite as expensively - with Facebook's $1 billion purchase of mobile photo-sharing app Instagram, as well as with its announcement of the Facebook Camera app.'s facial recognition technology can identify faces even when conditions are poor, such as when lighting is low. Using the company's REST-based API, developers can build apps based on the technology.

It would appear from a blog on's site that support for the developer community will continue.

"Now, lots of developers use technology to power various apps and make wonderful products," said CEO Gil Hirsch in a Monday post.


"We love you guys, and the plan is to continue to support our developer community. If there are new developments you can expect to hear from us here, on the developer blog, and through our developer newsletter."

The comments on Hirsch's post reference several apps built using technology and reflect hope that will continue its "special relationship with developers."


(One commenter posits that Facebook is actually buying the like-named Face for another reason: "You know the only reason they bought this site is cause of misdirected traffic.")

In a statement, Facebook said,

"People who use Facebook enjoy sharing photos and memories with their friends, and's technology has helped to provide the best photo experience. This transaction simply brings a world-class team and a long-time technology vendor in house."

The acquisition will no doubt make it easier for Facebook users to identify people in photos and video, especially on mobile devices.


Businesses may benefit by being able to more quickly and easily monitor how, when, and where their products are being talked about and promoted, especially with the rise of social sharing sites like Pinterest.

But photo tagging - especially as it becomes easier to do - also brings up huge privacy concerns.


Facebook's page on photo tagging provides advice to users on how to limit or eliminate visibility of photos they are tagged in, as well as on how to remove tags, but the process can quickly become complicated and hard to keep up with.


Businesses must take care to ensure that increased use of tagging does not result in increased privacy concerns for customers.